Refined And Responsible

A sustainable packaging success story

How Sonos and Veritiv raised the bar on premium, sustainable packaging

Developing premium packaging has all too often required making sacrifices with sustainability, but Sonos, the world’s leading sound experience company, is proving the two can go hand in hand. By partnering with Veritiv, Sonos designed and executed a refined, environmentally responsible package for their new Roam speaker that delivers moments of joy for customers, along with accolades and bottom-line results for their business.

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parcel carrier

 

 

The challenge: redefine high-end, recyclable packaging

The launch of Roam presented an opportunity for Sonos to challenge themselves to create a more intimate unboxing experience for this new, smaller speaker and make the packaging curbside recyclable. While Sonos has a team of world-class packaging designers and engineers in house, they knew that meeting these objectives and the deadlines for Roam’s package would require additional capabilities, ideas and capacity.

The solution: a packaging experience that delivers delight in every detail

As Roam hit the market, remarkable reviews started pouring in — not only about the speaker, but also about its packaging. People noticed how every aspect, from the individual materials to the entire unboxing experience, was carefully crafted for joy and sustainability.

“We wanted the unboxing to feel like it’s your birthday... But the beauty of Roam’s packaging is that we didn’t need to sacrifice other priorities to achieve that.”

- Michelle Enright,
Head of Packaging Experience at Sonos

 

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The results

By working in harmony from ideation through manufacturing over the course of 20 months, Sonos and Veritiv co-created an innovative package that delivers multiple moments of joy for consumers and raises the bar on sustainability.

Customers and industry experts alike are raving over the memorable unboxing experience, attention to detail and reduced environmental impact of the packaging. In fact, the Sonos team estimates that the redesigned packaging will remove 62,000 kilograms of plastic from the company’s supply chain within the first calendar year alone — all without compromising the lasting impressions Sonos is known for.

“We wanted the unboxing to feel like it’s your birthday,” says Michelle Enright, Head of Packaging Experience at Sonos. “But the beauty of Roam’s packaging is that we didn’t need to sacrifice other priorities to achieve that. By making a few strategic trade-offs, we were able to get what we’d always dreamed of.”

 

Looking for more packaging solutions?

Packaging needs to perform. Our comprehensive services offer packaging solutions from ideation all the way to the manufacturing line and into the market. Explore below.

SUSTAINABILITY

SUSTAINABILITY

SUSTAINABILITY

Responsible efforts lead to sustainable results through continuous improvement.

Veritiv has the services and solutions to help you with your sustainable goals.

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INDUSTRIES

INDUSTRIES

INDUSTRIES

Uncover untapped potential in your business. Veritiv solutions are here to help you gain efficiency, grow into new markets, as well as improve customer satisfaction and employee retention.

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DESIGN

DESIGN

DESIGN

Turn your packaging into a competitive advantage. Unique to your selling channels, market demands and production requirements, we create packaging that performs for your specific business.

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