Healthy Cookies
Oh, the oxymoron. Jumbo shrimp. Tragic comedy. Awfully pretty. Healthy cookie.
Challenge
Those healthy cookies have high demands from consumers. They must deliver on taste, texture and nutrition. And the packaging needs to deliver on promotion, preservation and protection.
Veritiv sketch
Our sketch started with the primary carton, and then extended to the master case and ultimately strapping for optimal load containment and protection. Because you don’t want that healthy cookie to crumble.