Creating big smiles
with substrate-neutral
packaging design:

GO SMiLE

THE CHAllenge

GO SMiLE, a health and beauty company, sought a company with structural design capabilities to help them develop high-end packaging, meet retailer requirements, make and deliver packaging for under $3 per unit, and create a positive end user experience.

THE VERITIV SOLUTION

Veritiv took a material-neutral approach to find the ideal materials and design for this package. First, we generated renderings, die lines, prototype samples, and 3D mock-ups in house. With Veritiv managing the process, costs were reduced, the project timeline was shortened and the customer could adjust concepts on the fly. Our team then began making the packaging and preparing it for delivery. With impressive packaging to complement their product, GO SMiLE released the Sonic Blue Teeth Whitening System to the world and has been making — and saving — millions ever since.

THE RESULTS

Since working with our team, GO SMiLE has boosted their bottom line and their brand, with results including:

  • Dramatic reductions in packaging development spend
  • Ability to produce packaging faster and make adjustments on the fly
  • Complete product sell-out on a televised shopping network
  • A number of awards, including one for design from PAC, Packaging Consortium in Canada

Download the case study

go smile sonic blue

 

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