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NEW OPPORTUNITY REQUIRES NEW PACKAGING

Production line springs into action to address customers’ unmet needs

Bakery taps into Veritiv’s global network

When a leading supplier of frozen bakery goods wanted to deliver a new product— individually wrapped, fresh, ready-to-eat cookies—to its customers, it turned to its longtime packaging partner, Veritiv.

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The challenge

This manufacturer services food franchises across the U.S. that rely on the bakery for frozen cookie dough and other food products they buy and bake in-store. When the bakery realized its customers’ needs were evolving, the idea of offering them ready-to-eat cookies began to take form.

As the bakery began researching material options for this new application, they reached out to our food solutions team and we went to work. With the objectives of maximizing line capacity and sealing consistency, cold-seal film—instead of the heat-seal film the bakery relied on—made the most sense.

The cold-seal wrapping method offers numerous benefits over heat-sealed. First, it’s ideal for heat-sensitive products, such as cookies and candy bars. The production line can run faster, with limits being set by only the machinery itself. And, often, manufacturers find there is less film waste when heat is eliminated from the wrapping process.

Cold-seal film is more expensive than heat-sealed, however. But as the bakery manufacturer crunched the numbers on how many of its customers should convert to buying individually wrapped cookies, the business case for cold-seal film grew. And when the bakery tallied up the expected sales revenue with the cost-saving advantages (even with the film-cost difference), it made the leap from hot to cold a priority.

The solution—cold-seal film

The benefits of cold-seal film packaging for the new cookie line began to add up. We tapped into our network of trusted packaging partners and found a supplier who could source raw material from overseas and convert in the U.S. We developed a compelling, right-priced solution for the bakery and combined it with our just-in-time distribution model.

 

WHY COMPANIES CHOOSE COLD-SEAL FILM

 

Heat-sensitive products

Ideal for heat-sensitive products

Increased production speed

Increased production speed

Decreased waste

Decreased waste

Increased operator efficiency

Increased operator efficiency with less required equipment

 

Looking to cook up a new product line and want to explore the best packaging solution?

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Packaged Cookies
 

The results

Today, our customer’s decision to utilize cold-seal film is paying off. The bakery is delivering fresh, pre-baked products direct to its customers’ storefronts and distribution centers—and sales are growing.

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Looking for more packaging solutions?

Packaging needs to perform. Our comprehensive services offer packaging solutions from ideation all the way to the manufacturing line and into the market. Explore below.

FOOD PACKAGING SOLUTIONS

FOOD PACKAGING SOLUTIONS

FOOD PACKAGING SOLUTIONS

Uncover the potential of working with one of the world’s largest networks of food packaging specialists. Contain costs, maximize shelf life and prioritize safety in every packaging decision.

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CUSTOM PACKAGING DESIGN

CUSTOM PACKAGING DESIGN

CUSTOM PACKAGING DESIGN

Turn your food packaging into a competitive advantage. Unique to your selling channels, market demands and production requirements, we create packaging that performs for every environment.

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PACKAGING PRODUCTS

PACKAGING PRODUCTS

PACKAGING PRODUCTS

Discover our unmatched breadth of products strategically sourced from supplier relationships worldwide.

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