When a leading supplier of frozen bakery goods wanted to deliver a new product— individually wrapped, fresh, ready-to-eat cookies—to its customers, it turned to its longtime packaging partner, Veritiv.
This manufacturer services food franchises across the U.S. that rely on the bakery for frozen cookie dough and other food products they buy and bake in-store. When the bakery realized its customers’ needs were evolving, the idea of offering them ready-to-eat cookies began to take form.
As the bakery began researching material options for this new application, they reached out to our food solutions team and we went to work. With the objectives of maximizing line capacity and sealing consistency, cold-seal film—instead of the heat-seal film the bakery relied on—made the most sense.
The cold-seal wrapping method offers numerous benefits over heat-sealed. First, it’s ideal for heat-sensitive products, such as cookies and candy bars. The production line can run faster, with limits being set by only the machinery itself. And, often, manufacturers find there is less film waste when heat is eliminated from the wrapping process.
Cold-seal film is more expensive than heat-sealed, however. But as the bakery manufacturer crunched the numbers on how many of its customers should convert to buying individually wrapped cookies, the business case for cold-seal film grew. And when the bakery tallied up the expected sales revenue with the cost-saving advantages (even with the film-cost difference), it made the leap from hot to cold a priority.
The benefits of cold-seal film packaging for the new cookie line began to add up. We tapped into our network of trusted packaging partners and found a supplier who could source raw material from overseas and convert in the U.S. We developed a compelling, right-priced solution for the bakery and combined it with our just-in-time distribution model.
Ideal for heat-sensitive products
Increased production speed
Increased operator efficiency with less required equipment
Looking to cook up a new product line and want to explore the best packaging solution?
Today, our customer’s decision to utilize cold-seal film is paying off. The bakery is delivering fresh, pre-baked products direct to its customers’ storefronts and distribution centers—and sales are growing.
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