The history of direct mail: 10 fast facts

The history of direct mail: 10 fast facts

Print and Paper | February 25, 2020

Can you remember a time when you didn’t receive a piece of mail directly to your home? Direct mail has been around for what feels like forever. In fact, the first evidence of it dates back to 1000 BC! Brush up on the history of direct mail with these ten fast facts.

The earliest concept of direct mail marketing, 1000 B.C. An Egyptian landowner advertised on a piece of papyrus—he was offering a gold reward for one of his slaves.1
 

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Take note: a handwritten card delivers

Take note: a handwritten card delivers

Print and Paper | November 14, 2019

When’s the last time you received a handwritten note, or better yet, wrote one yourself? Handwritten notes on printed cards seem to be a dime a dozen these days, but this just makes them more special to give and receive!
This is especially true in the business world. In fact, handwritten notes on printed cards can be a powerful marketing tool. If you customize them with your own commentary, they help you develop stronger customer relationships and perhaps even gain lifelong loyalty. And as a bonus, your sales may benefit too.
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5 ways print is thriving in the digital age

5 ways print is thriving in the digital age

Veritiv Print and Paper | April 12, 2019

WHY PRINT IS STILL POWERFUL
The world may seem like it revolves around the digital landscape, but make no mistake—print is not only surviving, it is thriving. As the initial explosion of digital dwindles, many are seeking a safe haven in print again. Here are five reasons why:

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