4 steps to adapt to Amazon's Frustration-Free Packaging Program

4 steps to adapt to Amazon's Frustration-Free Packaging Program

Veritiv Packaging | April 12, 2019

GET AHEAD OF THE CURVE AND MOVE TOWARDS FRUSTRATION-FREE
Packaging guidelines that improve the unboxing experience, such as Amazon’s Frustration-Free Packaging (FFP) initiative, have been around for years. Up until recently, most e-retailers have treated these programs as recommendations. Now Amazon is turning some of their packaging guidelines into requirements, causing current vendors to quickly find a solution, while setting a new packaging benchmark that may ripple throughout the e-commerce industry.

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