The advent of retail stores began more than 100 years ago. We’ve been able to purchase items in bulk at membership clubs since the 1970s. And buying items online has been a convenience that dates back two decades.
As consumers, we’ve become so reliant on these purchasing channels and want endless choices. We demand more and more goods to be delivered to our homes, and we want manufacturers to know our every need—and anticipate our future desires.
Millions of online shoppers look forward to Amazon Prime Day. Members get a chance to go online, shop and save on more than one million deals across every category—from arts, crafts and sewing, to grocery items and women's shoes.
Prime Day history
GET AHEAD OF THE CURVE AND MOVE TOWARDS FRUSTRATION-FREE
Packaging guidelines that improve the unboxing experience, such as Amazon’s Frustration-Free Packaging (FFP) initiative, have been around for years. Up until recently, most e-retailers have treated these programs as recommendations. Now Amazon is turning some of their packaging guidelines into requirements, causing current vendors to quickly find a solution, while setting a new packaging benchmark that may ripple throughout the e-commerce industry.
If you’re Boll & Branch – a high-end e-commerce company offering luxury bedding and towels – it’s not only a requirement, but core to the brand.
We teamed up with the high-end e-tailer on a gift box re-design. The previous design consisted of corrugated with a two-sided rollover and litho print on the inside. Kraft paper was used as filler around the gift boxes.
Boll & Branch sought out an improved structural package design, but also one that spoke to the brand’s core values of natural, high end, and sustainable. So our designers got to work.