GET AHEAD OF THE CURVE AND MOVE TOWARDS FRUSTRATION-FREE
Packaging guidelines that improve the unboxing experience, such as Amazon’s Frustration-Free Packaging (FFP) initiative, have been around for years. Up until recently, most e-retailers have treated these programs as recommendations. Now Amazon is turning some of their packaging guidelines into requirements, causing current vendors to quickly find a solution, while setting a new packaging benchmark that may ripple throughout the e-commerce industry.
If you’re Boll & Branch – a high-end e-commerce company offering luxury bedding and towels – it’s not only a requirement, but core to the brand.
We teamed up with the high-end e-tailer on a gift box re-design. The previous design consisted of corrugated with a two-sided rollover and litho print on the inside. Kraft paper was used as filler around the gift boxes.
Boll & Branch sought out an improved structural package design, but also one that spoke to the brand’s core values of natural, high end, and sustainable. So our designers got to work.