Boll & Branch sought out an improved structural package design for their gift boxes that upheld the brand’s core values of natural, high end, and sustainable. The previous design was made of corrugated boxes with a two-sided rollover and litho print inside, and Kraft paper filler around the gift boxes.
A double-sided flexo print with custom modular inserts, enabling Boll & Branch to switch between three sizes of shipping boxes to accommodate a variety of products. No filler needed! Boll & Branch is now able to purchase packaging at a larger volume and has streamlined their packing process by reducing touches at fulfillment centers. The new design also provides better protection to the inner gift boxes, delivering a more positive unboxing experience.
This design received the 2018 AmeriStar award from the Institute of Packaging Professionals.