Retailers may be the driving force behind retail-ready packaging (RRP), but brand owners and manufacturers are uncovering ways to boost sales and brand recognition through product packaging designed to be quickly stocked and attract consumers.

At Veritiv, towel and tissue is big business. That's just one of the reasons why we celebrate National Toilet Paper Day—a national holiday dedicated to a product that we truly cannot live without. Here are five things you probably don't know about toilet paper:

How composite materials are driving the need for new manufacturing and packaging solutions.
In aerospace, one material innovation can save money, reduce waste and even help improve safety. However, it also creates new manufacturing and packaging considerations. Case in point: carbon fiber-reinforced plastic (CFRP). 

If you’re Boll & Branch – a high-end e-commerce company offering luxury bedding and towels – it’s not only a requirement, but core to the brand.
We teamed up with the high-end e-tailer on a gift box re-design. The previous design consisted of corrugated with a two-sided rollover and litho print on the inside. Kraft paper was used as filler around the gift boxes.
Boll & Branch sought out an improved structural package design, but also one that spoke to the brand’s core values of natural, high end, and sustainable. So our designers got to work.

When you travel, public restrooms are rarely top of mind. You’re likely thinking about flight check-ins, favorite destination spots, and unforgettable photo opportunities – not whether your restroom experience will be a positive one.
From the one-way glass restrooms on the streets of London to the video game toilets in Japan, it can be an interesting experience to use a restroom in another country.
Award-winning loos

Packaging equipment is not just for large companies. Smaller, more nimble companies are using semi- and fully-automated packaging solutions to meet growing sales and customer demands. In a short time period, the equipment investment can deliver measurable ROI and contribute to a more efficient operation. Why are more and more companies (both large and small) interested in packaging equipment solutions? Here are five key benefits: 1. Increase capacity, productivity and throughput 2. Maximize product containment and protection during transportation and warehousing 3.

In the past, packaging was often considered a last-minute process before products went to market. It was part of shipping, plain and simple. But today, innovative companies are making it part of the product development process, moving packaging design and manufacturing up the planning ladder.
Why? Strategic packaging can save manufacturers big money.

The global packaging market is rapidly expanding, expected to reach $975 billion this year, with sales concentrated in Asia.* Manufacturing products overseas can help you meet customer demand and reduce per-unit costs, but it can also put your product quality, customer experience, brand and profitability at risk. To avoid this, consider these guidelines from our experts.
1. BE SURE TO GET THE PRODUCTS YOU PAY FOR

Let’s face it – we all love Bubble Wrap ®, especially when we’re popping it. Enjoy these fun facts below!
1. Bubble Wrap® was originally invented as wallpaper
Fifty years ago, Alfred Fielding and Marc Chavannes created three-dimensional wallpaper from sealed air pockets between shower curtains. They thought people would love the groovy design, but Bubble Wrap’s destiny was function over form. A great packaging material was born.
2. Popping Bubble Wrap® relieves stress

Your cleaning brand has the power to impact your image, productivity, morale and loyalty. It’s more than just wiping and sanitizing. It’s about protecting relationships. Take a look inside the minds of everyone your cleaning products affect. You, your customers, cleaning staff and employees.