Paper is the offline, old school version of a social media influencer – used for centuries to communicate and persuade. It speaks volumes about your business to customers and prospects alike, so it’s important to choose the right type of paper that best matches your message and objective.

As personal and corporate environmental responsibility grows, so has the demand for alternative packaging materials that can properly protect products while reducing environmental effects. Global name brands are even making sustainable packaging part of their corporate objectives.

Take a trip to your neighborhood liquor store or warehouse club, and you’ll be greeted with a dazzling variety of wine and spirits on the shelves. Look closer and you’ll see packaging designs and styles you might not have noticed before. The wine and spirits industry is shaped by consumers’ preferences. But one area these consumers may not think much about helps manufacturers and distributors stand out in a competitive market: packaging.

Can you remember a time when you didn’t receive a piece of mail directly to your home? Direct mail has been around for what feels like forever. In fact, the first evidence of it dates back to 1000 BC! Brush up on the history of direct mail with these ten fast facts.

“How can I be more productive at work?” continues to be a hot question for today’s workers. No matter your industry or role, everyone is looking for new ways to power through the day. And it’s no wonder—on an average eight-hour workday, more than two hours are lost to non-value added activities. These include:

Amazon’s Frustration-Free Packaging program is not only affecting Amazon sellers, but also other e-commerce and retail brands. All sellers whose Amazon-fulfilled packages are larger than 18" x 14" x 8" or heavier than 20 lbs. must meet certification guidelines or face steep chargebacks of $1.99 per unit. Brands such as leading toymaker Hasbro are certifying their packages to reduce waste, costs and damage, while making them easier for consumers to open.

Did you know that 40-45% of Americans set a New Year’s resolution?* However, even with the best intentions, many don’t follow through. The reason for this lack of success varies, but one thing’s for sure: those who write their resolution on paper are more likely to accomplish it. And, they do it quicker and in a more direct way.

Here are some reasons why committing your resolution to paper provides the best chance for success.

‘Tis the season of… paper! During the holidays, everyone loves to receive and open gifts covered in pretty and patterned gift wrap—but after the festivities are over, what can do you with the leftover paper?

If it only cost $10 to improve safety for your employees and customers, plus avoid paying $100,000+ in damages, would you do it? Most people would say, “Of course!” Yet this expense (the average cost of one bag of ice melt) is often overlooked or delayed.

The equipment you choose can make or break your packaging—and even your product. So how do you know when it’s time for an upgrade? “There are key signs that indicate it is time to evaluate the situation,” says Julius Little, Director, Equipment and Load Containment Solutions with Veritiv.