A brand manager may consider redesigning their packaging for many reasons: to improve protection, brand perception, speed of assembly, cost containment, revenue, and customer experience. When one leading food company was evaluating the decision, it was all about sales.
Brands often face new packaging challenges during each stage of the product lifecycle. Whenever a brand manager sees key product metrics plateau or decline, it’s important to consider whether a package redesign would help reignite consumer interest.
Just because you’re at work, doesn’t mean you have to skip out on Earth Day celebrations. You can rideshare with coworkers to and from, organize a group activity to plant seeds, or take the stairs instead of the elevator. But if you’re looking for a longer-lasting, more meaningful way to celebrate at your facility, start by incorporating sustainable commercial and janitorial cleaning products into your cleaning program.
When selecting eco-friendly commercial cleaning products, here are some key attributes to look for:
Time is a precious commodity, and many consumers don’t have a lot of it to make a well-thought out decision about a product. Did you know that most in-store purchase decisions are made at the point of sale? This is where the power of the product label comes into play. Many consumers judge a product solely by its label—choosing the brightest or most familiar, and then quickly move on to the next item on their to-do list.
WHY PRINT IS STILL POWERFUL
The world may seem like it revolves around the digital landscape, but make no mistake—print is not only surviving, it is thriving. As the initial explosion of digital dwindles, many are seeking a safe haven in print again. Here are five reasons why:
GET AHEAD OF THE CURVE AND MOVE TOWARDS FRUSTRATION-FREE
Packaging guidelines that improve the unboxing experience, such as Amazon’s Frustration-Free Packaging (FFP) initiative, have been around for years. Up until recently, most e-retailers have treated these programs as recommendations. Now Amazon is turning some of their packaging guidelines into requirements, causing current vendors to quickly find a solution, while setting a new packaging benchmark that may ripple throughout the e-commerce industry.
HOW TO WIPE AWAY WINTER FROM YOUR FACILITY
When you think of spring cleaning, what comes to mind: dust bunnies, scrubbing baseboards, Marie Kondo? Every spring, when the sunshine resurfaces and the trees begin to bud, you give your house a good once over. This year, show the same TLC to your home away from home.
The following will help revitalize your office and make sure you get the most out of an annual spring cleaning.
Finding new ways to reduce BD&L and increase efficiency
As load containment failures lead to higher breakage, damage and loss (BD&L) levels, the initial response is often to “wrap it a few more times.” That increases material costs and labor inefficiencies, and even creates extra waste for downstream supply chain partners. Often overlooked, the construction of your primary packaging, pallet layout and warehouse environment all play a role in the overall structural integrity of unitized loads
Bubble Wrap® is an incredible packaging product—versatile and protective, it’s perfect for blocking and bracing, interleaving or as a low-cost void fill.
But when you take it out of the box, it’s just as magical. Who doesn’t love popping those bubbles? Looking beyond entertainment and stress relief, Bubble Wrap® has some surprising real-world uses.
The packaging equipment you choose can make or break your packaging – and even your product. So how do you know when it’s time for an upgrade?
“There are key signs that indicate it is time to evaluate the situation,” says Julius Little, Director, Equipment and Load Containment Solutions with Veritiv.
1) Your packaging equipment is antiquated and challenging to maintain, and may even pose a safety risk.
2) Your business is rapidly growing, and your equipment simply can’t keep up with demand or production needs.
Retailers may be the driving force behind retail-ready packaging (RRP), but brand owners and manufacturers are uncovering ways to boost sales and brand recognition through product packaging designed to be quickly stocked and attract consumers.