When’s the last time you received a handwritten note, or better yet, wrote one yourself? Handwritten notes on printed cards seem to be a dime a dozen these days, but this just makes them more special to give and receive!
This is especially true in the business world. In fact, handwritten notes on printed cards can be a powerful marketing tool. If you customize them with your own commentary, they help you develop stronger customer relationships and perhaps even gain lifelong loyalty. And as a bonus, your sales may benefit too.
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Sickness can impact both personal safety and business productivity. With this year’s season on the horizon, now is the time to prepare to keep your employees and business healthy. 80% of germs are transmitted by hand-to-hand contact, so keeping hands clean is one of the most important steps to avoid illness and outbreaks in the workplace.* Here are four steps to reduce germ transmission and boost wellness.
1. Explain proper handwashing
Be a copycat! Terms like “Go paperless; save trees,” or simply “go green” can be misleading and spread falsehoods about printing and paper. Printing too much or too often doesn’t destroy trees and forests in the long term. Here’s the truth: North American forests are continuously replenished by sustainable forest management and considered a renewable resource.
In fact, over the last 60 years, the number of trees on managed U.S. forest lands has been increasing thanks to responsible forestry practices. Here are some more truths about printing and paper, courtesy of Two Sides.
Packaging professionals too often address issues with breakage, damage, and loss (BD&L) by increasing the number of times a pallet is wrapped with film—temporarily addressing unit load failure, but driving up film usage and possibly labor costs. Utilizing different methods of palletized unit load testing can help uncover how primary and secondary packaging structures affect the overall containment performance.
Admit it. You still check your mailbox when you get home. Sure, you may overlook most of the clutter, such as bills, credit card applications and the like, but every now and then something catches your eye. A well-crafted message on a postcard is still an attention grabber!
In our electronic marketing multi-channel world, a solid print component can easily be disregarded. But, direct mail is an invaluable method of generating consumer responses. And here’s proof:
75% of households usually read, scan, or read some of their direct mail advertising materials.1
Need help taking the trash out? Selecting the right can liners for your facility can be overwhelming, but it doesn’t have to be. However, any ol’ bag won’t do. Get to know these bag basics and choose your liners wisely!
1. Determine the proper resin type for your application
LLDPE – recommended for sharper objects and will stand up to heavier, irregular waste
HDPE – recommended for paper and non-sharp objects with light to moderate transport needs
2. Determine how much weight your can liner needs to hold
Flexible packaging is a fast growing packaging trend, but is flexible or rigid packaging right for your product and channel strategies? According to Jim Wynne, Director of Food Solutions with Veritiv, the answer may be both.
In today’s packaging world, the choice of materials can be overwhelming. While plastic packaging has proven to be a very efficient packaging material, especially when it comes to keeping food fresh, Solid Bleached Sulfate (SBS) paperboard is a more versatile and environmentally friendly option.
What is SBS paperboard?
SBS paperboard made from mostly hardwood, chemically pulped fibers that are bleached and refined. Here are some benefits of using SBS paperboard as your go-to packaging material:
Now that almost every consumer expects next-day delivery, even when they’re ordering a complete living room set and flat screen TV, most companies are trying to increase their e-commerce fulfillment velocity. In fact, a recent FLEXE survey revealed that 56% of consumers now expect one- to two-day shipping from all businesses.1
So, with e-commerce moving toward a next-day model, how do you increase your fulfillment velocity to meet ever-increasing consumer demands? Here are three ways to get products in the hands of consumers more quickly and efficiently:
Do crowded inboxes make you cranky? It could be time to step away from your computer, tablet or smartphone, and take a short walk out to your mailbox.
Physical mail is making a comeback, although it never really left in the first place. The tactile experience that physical mail provides never goes out of style. However, just like its email counterpart, it needs to be distinct and attract attention in its own unique way. Here are a few tips and strategies to make your physical mail and envelopes get noticed.