TOP 5 TRENDS IN FOOD PACKAGING DESIGN
Food, glorious food—and to that, we would add food packaging. It’s functional, sure, but the material, design and what the packaging communicates are what gets our Veritiv packaging teams excited.
More than ever before, employee health and safety are of the utmost importance. However, providing a safe and healthy workplace has also never been more complicated. What are the best ways to protect your people and stop the spread of illness, while maintaining productivity and a healthy bottom line? LEAN cleaning helps you strike the balance.
Paper is the offline, old school version of a social media influencer – used for centuries to communicate and persuade. It speaks volumes about your business to customers and prospects alike, so it’s important to choose the right type of paper that best matches your message and objective.
As personal and corporate environmental responsibility grows, so has the demand for alternative packaging materials that can properly protect products while reducing environmental effects. Global name brands are even making sustainable packaging part of their corporate objectives.
Take a trip to your neighborhood liquor store or warehouse club, and you’ll be greeted with a dazzling variety of wine and spirits on the shelves. Look closer and you’ll see packaging designs and styles you might not have noticed before. The wine and spirits industry is shaped by consumers’ preferences. But one area these consumers may not think much about helps manufacturers and distributors stand out in a competitive market: packaging.
Can you remember a time when you didn’t receive a piece of mail directly to your home? Direct mail has been around for what feels like forever. In fact, the first evidence of it dates back to 1000 BC! Brush up on the history of direct mail with these ten fast facts.
The earliest concept of direct mail marketing, 1000 B.C. An Egyptian landowner advertised on a piece of papyrus—he was offering a gold reward for one of his slaves.1
“How can I be more productive at work?” continues to be a hot question for today’s workers. No matter your industry or role, everyone is looking for new ways to power through the day. And it’s no wonder—on an average eight-hour workday, more than two hours are lost to non-value added activities. These include:
20 minutes preparing to start work
15 minutes looking for tools and supplies
30 minutes retracing steps
15 minutes lost due to complexity of work
25 minutes lost to rework loops
Amazon’s Frustration-Free Packaging program is not only affecting Amazon sellers, but also other e-commerce and retail brands. All sellers whose Amazon-fulfilled packages are larger than 18" x 14" x 8" or heavier than 20 lbs. must meet certification guidelines or face steep chargebacks of $1.99 per unit. Brands such as leading toymaker Hasbro are certifying their packages to reduce waste, costs and damage, while making them easier for consumers to open.
By switching to Frustration-Free Packaging for their popular Baby Alive toy, Hasbro:
Did you know that 40-45% of Americans set a New Year’s resolution?* However, even with the best intentions, many don’t follow through. The reason for this lack of success varies, but one thing’s for sure: those who write their resolution on paper are more likely to accomplish it. And, they do it quicker and in a more direct way.
Here are some reasons why committing your resolution to paper provides the best chance for success.
‘Tis the season of… paper! During the holidays, everyone loves to receive and open gifts covered in pretty and patterned gift wrap—but after the festivities are over, what can do you with the leftover paper?
Of course you should recycle the leftover paper, but before you do, why not get crafty? Believe it or not, gift wrap is ideal for many craft projects. Here are some clever and surprising craft ideas:
Wrap it. (Again). Wrap ordinary boxes in gift wrap and use them as storage and home décor.