Your next marketing effort: mail it in

Your next marketing effort: mail it in

Veritiv Print and Paper | September 16, 2019

Admit it. You still check your mailbox when you get home. Sure, you may overlook most of the clutter, such as bills, credit card applications and the like, but every now and then something catches your eye. A well-crafted message on a postcard is still an attention grabber!

In our electronic marketing multi-channel world, a solid print component can easily be disregarded. But, direct mail is an invaluable method of generating consumer responses. And here’s proof:

  • 75% of households usually read, scan, or read some of their direct mail advertising materials.1
  • 76% of consumers trust direct mail when they want to make a purchase. In fact, consumers trust traditional advertising channels more than digital channels when making a purchase.2
  • Direct mail requires 21% less cognitive effort to process than digital media and elicits a much higher brand recall. It's easier to understand and more memorable.3

Integrating direct mail into your campaign delivers a more personable message that has a better chance of leaving a lasting impression. Sharing your brand, no matter the response rate, builds visibility and confidence. A customer may not act immediately, but brand recognition will stay with them for future decisions. 

Our private brand family: Endurance
The exceptional printability and brightness of Endurance® coated paper makes your message pop. Endurance Digital 100 lb. Gloss Cover and 80 lb. Silk Cover are both 9 pt. guaranteed to meet USPS® requirements for cards up to 11.5” x 6.125” without increasing postal costs.


1 Source: The Household Diary Study 2016, USPS
2 Source: MarketingSherpa
3 Source: "A Bias for Action," Canada Post