Top 5 food packaging fails
Whether it's spoiled strawberries or broken bottles, packaging mistakes happen. Not only can they be a source of incredible frustration, but also lead to lost revenue. Let's take a look at five common food packaging fails, and fixes for each.
Fail #1 – Product spoilage
Fix: Veritiv Packaging Design & Engineering. From moisture containment to spoilage reduction, you need temperature-controlled and protective packaging that's engineered to last longer on the shelves, ultimately reducing consumer waste and saving you money.
Fail #2 – Tough unboxing
Fix: Veritiv Packaging Testing. Opening, closing, sealing, re-sealing. Customer end-use is always top-of-mind. That's why packaging prototyping and testing are key before deployment. Testing ensures your packaging is frustration- and damage-free throughout its entire journey.
Fail #3 – Excess material waste
Fix: Veritiv Sustainable Packaging. Sustainable packaging is more than just a recycled box. We offer a variety of sustainable materials and pair them with responsible packaging design to help you meet your sustainability goals. Our life cycle analysis (LCA) calculates environmental impacts at every stage of your product's journey.
Fail #4 – Breakage, damage & loss (BD&L)
Fix: Veritiv Equipment and Automation. When you incorporate equipment into your packaging processes, there's a lot less room for mistakes. Our automation solutions for secondary and tertiary packaging increase speed-to-market, efficiency and consistency. We also evaluate pallet layout, strapping and more to identify more ways to reduce damage and intensive labor requirements.
Fail #5 – Brand differentiation
Fix: Vine, Veritiv's packaging and brand design firm. Food competition is fierce. Vine, Veritiv's in-house packaging design agency, creates effective design with compelling graphics and clear and concise messaging to get you noticed and ensure a positive unboxing experience for the end-user.
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About Veritiv Food Packaging
Veritiv's end-to-end packaging solutions protect your products, your brand and grow your business. Whether one fix or three, we customize your food packaging to best meet your unique situation.
