If you’re Boll & Branch – a high-end e-commerce company offering luxury bedding and towels – it’s not only a requirement, but core to the brand.

We teamed up with the high-end e-tailer on a gift box re-design. The previous design consisted of corrugated with a two-sided rollover and litho print on the inside. Kraft paper was used as filler around the gift boxes.

In the past, packaging was often considered a last-minute process before products went to market. It was part of shipping, plain and simple. But today, innovative companies are making it part of the product development process, moving packaging design and manufacturing up the planning ladder.

Why? Strategic packaging can save manufacturers big money.

As you walk down the street, it’s quite normal to see a recycling bin alongside other trash containers. While the practice feels decidedly modern, did you know that recycling has been commonplace since the days of Ancient Greece?