GET AHEAD OF THE CURVE AND MOVE TOWARDS FRUSTRATION-FREE
Packaging guidelines that improve the unboxing experience, such as Amazon’s Frustration-Free Packaging (FFP) initiative, have been around for years. Up until recently, most e-retailers have treated these programs as recommendations. Now Amazon is turning some of their packaging guidelines into requirements, causing current vendors to quickly find a solution, while setting a new packaging benchmark that may ripple throughout the e-commerce industry.
Let’s face it – we all love Bubble Wrap ®, especially when we’re popping it. Enjoy these fun facts below!
1. Bubble Wrap® was originally invented as wallpaper
Fifty years ago, Alfred Fielding and Marc Chavannes created three-dimensional wallpaper from sealed air pockets between shower curtains. They thought people would love the groovy design, but Bubble Wrap’s destiny was function over form. A great packaging material was born.
2. Popping Bubble Wrap® relieves stress