Amazon’s Frustration-Free Packaging program is not only affecting Amazon sellers, but also other e-commerce and retail brands. All sellers whose Amazon-fulfilled packages are larger than 18" x 14" x 8" or heavier than 20 lbs. must meet certification guidelines or face steep chargebacks of $1.99 per unit. Brands such as leading toymaker Hasbro are certifying their packages to reduce waste, costs and damage, while making them easier for consumers to open.
By switching to Frustration-Free Packaging for their popular Baby Alive toy, Hasbro:
Lightweighting packaging strategies are gaining attention from innovative companies as they look for new ways to manage material cost, improve operational efficiency, and meet new sustainability targets. Lightweighting also can improve the unboxing experience for the customer or increase efficiency in assembling, palletizing, shipping, and warehousing of products. But what is it?
A brand manager may consider redesigning their packaging for many reasons: to improve protection, brand perception, speed of assembly, cost containment, revenue, and customer experience. When one leading food company was evaluating the decision, it was all about sales.
Brands often face new packaging challenges during each stage of the product lifecycle. Whenever a brand manager sees key product metrics plateau or decline, it’s important to consider whether a package redesign would help reignite consumer interest.