The history of direct mail: 10 fast facts

The history of direct mail: 10 fast facts

Print and Paper | February 25, 2020

Can you remember a time when you didn’t receive a piece of mail directly to your home? Direct mail has been around for what feels like forever. In fact, the first evidence of it dates back to 1000 BC! Brush up on the history of direct mail with these ten fast facts.

The earliest concept of direct mail marketing, 1000 B.C. An Egyptian landowner advertised on a piece of papyrus—he was offering a gold reward for one of his slaves.1
 

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