The history of direct mail: 10 fast facts

The history of direct mail: 10 fast facts

Print and Paper | February 25, 2020

Can you remember a time when you didn’t receive a piece of mail directly to your home? Direct mail has been around for what feels like forever. In fact, the first evidence of it dates back to 1000 BC! Brush up on the history of direct mail with these ten fast facts.

The earliest concept of direct mail marketing, 1000 B.C. An Egyptian landowner advertised on a piece of papyrus—he was offering a gold reward for one of his slaves.1
 

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Boxes vs. mailers

Boxes vs. mailers

Veritiv Packaging | June 10, 2019

It's the great shipping debate: boxes vs. mailers!The right packaging for your product can do wonders for your business, so it’s important to get it right. Not only does it protect your product while in transit, it ensures that the product arrives in one piece—creating a positive brand experience for your customer and increasing the likelihood that they’ll choose you the next time they purchase. So how do you know if a box or a mailer is best for your product? A smart place to start is to consider the advantages of each product.
The case for boxes:

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