Paper is the offline, old school version of a social media influencer – used for centuries to communicate and persuade. It speaks volumes about your business to customers and prospects alike, so it’s important to choose the right type of paper that best matches your message and objective.
Admit it. You still check your mailbox when you get home. Sure, you may overlook most of the clutter, such as bills, credit card applications and the like, but every now and then something catches your eye. A well-crafted message on a postcard is still an attention grabber!
In our electronic marketing multi-channel world, a solid print component can easily be disregarded. But, direct mail is an invaluable method of generating consumer responses. And here’s proof:
75% of households usually read, scan, or read some of their direct mail advertising materials.1