Packaging design and the unboxing experience

Packaging design and the unboxing experience

Veritiv Packaging | June 19, 2019

Did you know 66% of consumers believe the packaging of their shipment shows how much the retailer cares about them and their order? “The unboxing video trend shows that today’s consumers value experiences as much as the product, making the unboxing experience more important than ever,” says Jim Ollmann, Director, Packaging Design and Engineering Solutions with Veritiv. “Visually appealing, protective, and easy-to-open packaging helps strengthen customer loyalty.”

Enhance the unboxing experience
Take a fresh look at your packaging from the perspective of your customers. Here are some key areas to explore:

  • Sight – Do you know where to start opening? Adding simple graphical elements can point you in the right direction – speeding the process and avoiding frustration.
  • Sound – Different packaging materials rubbing together can create unpleasant sounds that may create discomfort for some customers.
  • Feel – Rough packaging surfaces may not pair well with premium products. It could also create safety issues if sharp edges cause hand abrasions.

Unboxing safety
If cutting is required to open a package, cut zones can be incorporated into the packaging design to encourage safety and help protect the product inside.

What’s left? Now that the product is out of the box, the customer might be left with large, bulky items for their recycling bin. This, too, can create an unpleasant experience associated with your brand. Be sure to keep the unboxing experience in mind when developing new packaging options.

Packaging Unwrapped magazine
Today’s innovative businesses demand more from their packaging. Veritiv’s Packaging Unwrapped® magazine shines light on new trends and developments to help companies do more. Read the latest edition here.


Source: SealedAir: 5 Tips to Enhance the Unboxing Experience (2018). Retrieved from