Does luxury and sustainable packaging go hand in hand?

Does luxury and sustainable packaging go hand in hand?

Veritiv Packaging | July 19, 2018

If you’re Boll & Branch – a high-end e-commerce company offering luxury bedding and towels – it’s not only a requirement, but core to the brand.

We teamed up with the high-end e-tailer on a gift box re-design. The previous design consisted of corrugated with a two-sided rollover and litho print on the inside. Kraft paper was used as filler around the gift boxes.

Boll & Branch sought out an improved structural package design, but also one that spoke to the brand’s core values of natural, high end, and sustainable. So our designers got to work.

The solution
A double-sided flexo print and custom modular inserts, enabling Boll & Branch to switch between three sizes of shipping boxes for different sizes of gift boxes. No filler needed! Boll & Branch is now able to purchase packaging at a larger volume and streamline their packing process by reducing touches at fulfillment centers where they pack the product.

The new package design also provides better protection to the inner gift boxes, delivering a more positive unboxing experience for Boll & Branch customers.

And the award goes to…
For our work on the Boll & Branch gift boxes, we received a prestigious packaging design award: the 2018 Ameristar award from the Institute of Packaging Professionals! Judges considered more than 70 packages in nine categories, and chose Veritiv as the lucky recipient.

For more information about Veritiv design capabilities, visit our custom packaging and engineering page.


Do you think luxury and sustainable packaging can work together? Let us know in the comments below!