Did you know that 40-45% of Americans set a New Year’s resolution?* However, even with the best intentions, many don’t follow through. The reason for this lack of success varies, but one thing’s for sure: those who write their resolution on paper are more likely to accomplish it. And, they do it quicker and in a more direct way.
Here are some reasons why committing your resolution to paper provides the best chance for success.
‘Tis the season of… paper! During the holidays, everyone loves to receive and open gifts covered in pretty and patterned gift wrap—but after the festivities are over, what can do you with the leftover paper?
When’s the last time you received a handwritten note, or better yet, wrote one yourself? Handwritten notes on printed cards seem to be a dime a dozen these days, but this just makes them more special to give and receive!
Be a copycat! Terms like “Go paperless; save trees,” or simply “go green” can be misleading and spread falsehoods about printing and paper. Printing too much or too often doesn’t destroy trees and forests in the long term. Here’s the truth: North American forests are continuously replenished by sustainable forest management and considered a renewable resource.
Admit it. You still check your mailbox when you get home. Sure, you may overlook most of the clutter, such as bills, credit card applications and the like, but every now and then something catches your eye. A well-crafted message on a postcard is still an attention grabber!
In today’s packaging world, the choice of materials can be overwhelming. While plastic packaging has proven to be a very efficient packaging material, especially when it comes to keeping food fresh, Solid Bleached Sulfate (SBS) paperboard is a more versatile and environmentally friendly option.
Do crowded inboxes make you cranky? It could be time to step away from your computer, tablet or smartphone, and take a short walk out to your mailbox.
Did you know that 95% of second graders believe they’re creative, yet only 5% of high school grads believe the same?* As kids, school and homework force us to use logic and facts, so our brainpower lingers longer in reality. But by adulthood, we’ve acquired the fear of being wrong and know its negative consequences so we tend to use our memory and inhibition skills, not our imagination, to problem solve.
There are certain real-life scenarios where regular paper simply doesn’t cut it. Sometimes you need your paper to withstand frequent handling, rips, tears, stains and even harsh environmental conditions. Think restaurant menus, ID cards, POP displays, shopping bags, window signage and more.
Time is a precious commodity, and many consumers don’t have a lot of it to make a well-thought out decision about a product. Did you know that most in-store purchase decisions are made at the point of sale? This is where the power of the product label comes into play. Many consumers judge a product solely by its label—choosing the brightest or most familiar, and then quickly move on to the next item on their to-do list.