Admit it. You still check your mailbox when you get home. Sure, you may overlook most of the clutter, such as bills, credit card applications and the like, but every now and then something catches your eye. A well-crafted message on a postcard is still an attention grabber!
In our electronic marketing multi-channel world, a solid print component can easily be disregarded. But, direct mail is an invaluable method of generating consumer responses. And here’s proof:
75% of households usually read, scan, or read some of their direct mail advertising materials.1
In today’s packaging world, the choice of materials can be overwhelming. While plastic packaging has proven to be a very efficient packaging material, especially when it comes to keeping food fresh, Solid Bleached Sulfate (SBS) paperboard is a more versatile and environmentally friendly option.
What is SBS paperboard?
SBS paperboard made from mostly hardwood, chemically pulped fibers that are bleached and refined. Here are some benefits of using SBS paperboard as your go-to packaging material:
Do crowded inboxes make you cranky? It could be time to step away from your computer, tablet or smartphone, and take a short walk out to your mailbox.
Physical mail is making a comeback, although it never really left in the first place. The tactile experience that physical mail provides never goes out of style. However, just like its email counterpart, it needs to be distinct and attract attention in its own unique way. Here are a few tips and strategies to make your physical mail and envelopes get noticed.
Did you know that 95% of second graders believe they’re creative, yet only 5% of high school grads believe the same?* As kids, school and homework force us to use logic and facts, so our brainpower lingers longer in reality. But by adulthood, we’ve acquired the fear of being wrong and know its negative consequences so we tend to use our memory and inhibition skills, not our imagination, to problem solve. These perfection tendencies can lead us away from fresh, creative thinking.
There are certain real-life scenarios where regular paper simply doesn’t cut it. Sometimes you need your paper to withstand frequent handling, rips, tears, stains and even harsh environmental conditions. Think restaurant menus, ID cards, POP displays, shopping bags, window signage and more.
While lamination is the traditional go-to for these above-and-beyond, luxury paper needs, it can fall on the costly side of things. Not only do you need special lamination equipment, but additional labor and production to make it all happen.
Time is a precious commodity, and many consumers don’t have a lot of it to make a well-thought out decision about a product. Did you know that most in-store purchase decisions are made at the point of sale? This is where the power of the product label comes into play. Many consumers judge a product solely by its label—choosing the brightest or most familiar, and then quickly move on to the next item on their to-do list.
WHY PRINT IS STILL POWERFUL
The world may seem like it revolves around the digital landscape, but make no mistake—print is not only surviving, it is thriving. As the initial explosion of digital dwindles, many are seeking a safe haven in print again. Here are five reasons why: