Paper is the offline, old school version of a social media influencer – used for centuries to communicate and persuade. It speaks volumes about your business to customers and prospects alike, so it’s important to choose the right type of paper that best matches your message and objective.
Can you remember a time when you didn’t receive a piece of mail directly to your home? Direct mail has been around for what feels like forever. In fact, the first evidence of it dates back to 1000 BC! Brush up on the history of direct mail with these ten fast facts.
The earliest concept of direct mail marketing, 1000 B.C. An Egyptian landowner advertised on a piece of papyrus—he was offering a gold reward for one of his slaves.1
Did you know that 40-45% of Americans set a New Year’s resolution?* However, even with the best intentions, many don’t follow through. The reason for this lack of success varies, but one thing’s for sure: those who write their resolution on paper are more likely to accomplish it. And, they do it quicker and in a more direct way.
Here are some reasons why committing your resolution to paper provides the best chance for success.
‘Tis the season of… paper! During the holidays, everyone loves to receive and open gifts covered in pretty and patterned gift wrap—but after the festivities are over, what can do you with the leftover paper?
Of course you should recycle the leftover paper, but before you do, why not get crafty? Believe it or not, gift wrap is ideal for many craft projects. Here are some clever and surprising craft ideas:
Wrap it. (Again). Wrap ordinary boxes in gift wrap and use them as storage and home décor.
When’s the last time you received a handwritten note, or better yet, wrote one yourself? Handwritten notes on printed cards seem to be a dime a dozen these days, but this just makes them more special to give and receive!
This is especially true in the business world. In fact, handwritten notes on printed cards can be a powerful marketing tool. If you customize them with your own commentary, they help you develop stronger customer relationships and perhaps even gain lifelong loyalty. And as a bonus, your sales may benefit too.
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Be a copycat! Terms like “Go paperless; save trees,” or simply “go green” can be misleading and spread falsehoods about printing and paper. Printing too much or too often doesn’t destroy trees and forests in the long term. Here’s the truth: North American forests are continuously replenished by sustainable forest management and considered a renewable resource.
In fact, over the last 60 years, the number of trees on managed U.S. forest lands has been increasing thanks to responsible forestry practices. Here are some more truths about printing and paper, courtesy of Two Sides.
Admit it. You still check your mailbox when you get home. Sure, you may overlook most of the clutter, such as bills, credit card applications and the like, but every now and then something catches your eye. A well-crafted message on a postcard is still an attention grabber!
In our electronic marketing multi-channel world, a solid print component can easily be disregarded. But, direct mail is an invaluable method of generating consumer responses. And here’s proof:
75% of households usually read, scan, or read some of their direct mail advertising materials.1
In today’s packaging world, the choice of materials can be overwhelming. While plastic packaging has proven to be a very efficient packaging material, especially when it comes to keeping food fresh, Solid Bleached Sulfate (SBS) paperboard is a more versatile and environmentally friendly option.
What is SBS paperboard?
SBS paperboard made from mostly hardwood, chemically pulped fibers that are bleached and refined. Here are some benefits of using SBS paperboard as your go-to packaging material:
Do crowded inboxes make you cranky? It could be time to step away from your computer, tablet or smartphone, and take a short walk out to your mailbox.
Physical mail is making a comeback, although it never really left in the first place. The tactile experience that physical mail provides never goes out of style. However, just like its email counterpart, it needs to be distinct and attract attention in its own unique way. Here are a few tips and strategies to make your physical mail and envelopes get noticed.
Did you know that 95% of second graders believe they’re creative, yet only 5% of high school grads believe the same?* As kids, school and homework force us to use logic and facts, so our brainpower lingers longer in reality. But by adulthood, we’ve acquired the fear of being wrong and know its negative consequences so we tend to use our memory and inhibition skills, not our imagination, to problem solve. These perfection tendencies can lead us away from fresh, creative thinking.