Why you need to care about operating rates and how we can help you get what you want, when you want it.
The ongoing pandemic coupled with a sharp economic recovery, soaring freight costs and labor shortage has created a lot of challenges in the paper supply chain. As a result, you’ve likely noticed low product availability and higher costs. We’ll explain what it all means so that you can take a stronger position when it comes to getting what you need, when you need it.
So, let’s talk about operating rates.
World events have put stress on everything in the paper business––from manufacturing to logistics to delivery. One major result is an inability to access paper that has many businesses caught in a boat without a paddle.
Word to the wise: having a strategic distribution partner can help you keep business churning while avoiding many of the headaches that come along with today’s new normal.
A mix and match play of both print and digital is likely your go-to approach for marketing your business. But as of late—due to the pandemic and economic lockdown—digital has taken the lead. Flooding inboxes, increasing “Unread” counts and causing a lot of e-waste.
Paper is the offline, old school version of a social media influencer – used for centuries to communicate and persuade. It speaks volumes about your business to customers and prospects alike, so it’s important to choose the right type of paper that best matches your message and objective.
Can you remember a time when you didn’t receive a piece of mail directly to your home? Direct mail has been around for what feels like forever. In fact, the first evidence of it dates back to 1000 BC! Brush up on the history of direct mail with these ten fast facts.
Did you know that 40-45% of Americans set a New Year’s resolution?* However, even with the best intentions, many don’t follow through. The reason for this lack of success varies, but one thing’s for sure: those who write their resolution on paper are more likely to accomplish it. And, they do it quicker and in a more direct way.
Here are some reasons why committing your resolution to paper provides the best chance for success.
‘Tis the season of… paper! During the holidays, everyone loves to receive and open gifts covered in pretty and patterned gift wrap—but after the festivities are over, what can do you with the leftover paper?
When’s the last time you received a handwritten note, or better yet, wrote one yourself? Handwritten notes on printed cards seem to be a dime a dozen these days, but this just makes them more special to give and receive!
Be a copycat! Terms like “Go paperless; save trees,” or simply “go green” can be misleading and spread falsehoods about printing and paper. Printing too much or too often doesn’t destroy trees and forests in the long term. Here’s the truth: North American forests are continuously replenished by sustainable forest management and considered a renewable resource.
Admit it. You still check your mailbox when you get home. Sure, you may overlook most of the clutter, such as bills, credit card applications and the like, but every now and then something catches your eye. A well-crafted message on a postcard is still an attention grabber!