The advent of retail stores began more than 100 years ago. We’ve been able to purchase items in bulk at membership clubs since the 1970s. And buying items online has been a convenience that dates back two decades.
As consumers, we’ve become so reliant on these purchasing channels and want endless choices. We demand more and more goods to be delivered to our homes, and we want manufacturers to know our every need—and anticipate our future desires.
Millions of online shoppers look forward to Amazon Prime Day. Members get a chance to go online, shop and save on more than one million deals across every category—from arts, crafts and sewing, to grocery items and women's shoes.
Prime Day history
Food packaging is a vibrant industry with dozens of innovations emerging on the scene each year. But 2020 will likely be the year food packaging professionals look back on—remembering COVID-19’s full impact, and how it transformed the industry for years to come.
In a recent webinar, How to pivot in an ever-changing food packaging environment, John Ohlson, President of Ohlson Packaging (a Duravant company), joined Veritiv’s Director of Food Solutions Jim Wynne and Veritiv’s Marketing Manager Alex Konecky.
TOP 5 TRENDS IN FOOD PACKAGING DESIGN
Food, glorious food—and to that, we would add food packaging. It’s functional, sure, but the material, design and what the packaging communicates are what gets our Veritiv packaging teams excited.
As personal and corporate environmental responsibility grows, so has the demand for alternative packaging materials that can properly protect products while reducing environmental effects. Global name brands are even making sustainable packaging part of their corporate objectives.
Take a trip to your neighborhood liquor store or warehouse club, and you’ll be greeted with a dazzling variety of wine and spirits on the shelves. Look closer and you’ll see packaging designs and styles you might not have noticed before. The wine and spirits industry is shaped by consumers’ preferences. But one area these consumers may not think much about helps manufacturers and distributors stand out in a competitive market: packaging.
Amazon’s Frustration-Free Packaging program is not only affecting Amazon sellers, but also other e-commerce and retail brands. All sellers whose Amazon-fulfilled packages are larger than 18" x 14" x 8" or heavier than 20 lbs. must meet certification guidelines or face steep chargebacks of $1.99 per unit. Brands such as leading toymaker Hasbro are certifying their packages to reduce waste, costs and damage, while making them easier for consumers to open.
By switching to Frustration-Free Packaging for their popular Baby Alive toy, Hasbro:
The equipment you choose can make or break your packaging—and even your product. So how do you know when it’s time for an upgrade? “There are key signs that indicate it is time to evaluate the situation,” says Julius Little, Director, Equipment and Load Containment Solutions with Veritiv.
Your equipment is antiquated and challenging to maintain, and may even pose a safety risk.
Your business is rapidly growing, and your equipment simply can’t keep up with demand or production needs.
Packaging professionals too often address issues with breakage, damage, and loss (BD&L) by increasing the number of times a pallet is wrapped with film—temporarily addressing unit load failure, but driving up film usage and possibly labor costs. Utilizing different methods of palletized unit load testing can help uncover how primary and secondary packaging structures affect the overall containment performance.
Flexible packaging is a fast growing packaging trend, but is flexible or rigid packaging right for your product and channel strategies? According to Jim Wynne, Director of Food Solutions with Veritiv, the answer may be both.