Packaging design and the unboxing experience

Packaging design and the unboxing experience

Veritiv Packaging | June 19, 2019

Did you know 66% of consumers believe the packaging of their shipment shows how much the retailer cares about them and their order? “The unboxing video trend shows that today’s consumers value experiences as much as the product, making the unboxing experience more important than ever,” says Jim Ollmann, Director, Packaging Design and Engineering Solutions with Veritiv. “Visually appealing, protective, and easy-to-open packaging helps strengthen customer loyalty.”
Enhance the unboxing experience

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Boxes vs. mailers

Boxes vs. mailers

Veritiv Packaging | June 10, 2019

It's the great shipping debate: boxes vs. mailers!The right packaging for your product can do wonders for your business, so it’s important to get it right. Not only does it protect your product while in transit, it ensures that the product arrives in one piece—creating a positive brand experience for your customer and increasing the likelihood that they’ll choose you the next time they purchase. So how do you know if a box or a mailer is best for your product? A smart place to start is to consider the advantages of each product.
The case for boxes:

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Lightweighting and sustainability

Lightweighting and sustainability

Veritiv Packaging | May 15, 2019

Lightweighting packaging strategies are gaining attention from innovative companies as they look for new ways to manage material cost, improve operational efficiency, and meet new sustainability targets. Lightweighting also can improve the unboxing experience for the customer or increase efficiency in assembling, palletizing, shipping, and warehousing of products. But what is it?

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5 signs it's time for a package redesign

5 signs it's time for a package redesign

Veritiv Packaging | April 25, 2019

A brand manager may consider redesigning their packaging for many reasons: to improve protection, brand perception, speed of assembly, cost containment, revenue, and customer experience. When one leading food company was evaluating the decision, it was all about sales.
Brands often face new packaging challenges during each stage of the product lifecycle. Whenever a brand manager sees key product metrics plateau or decline, it’s important to consider whether a package redesign would help reignite consumer interest.

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4 steps to adapt to Amazon's Frustration-Free Packaging Program

4 steps to adapt to Amazon's Frustration-Free Packaging Program

Veritiv Packaging | April 12, 2019

GET AHEAD OF THE CURVE AND MOVE TOWARDS FRUSTRATION-FREE
Packaging guidelines that improve the unboxing experience, such as Amazon’s Frustration-Free Packaging (FFP) initiative, have been around for years. Up until recently, most e-retailers have treated these programs as recommendations. Now Amazon is turning some of their packaging guidelines into requirements, causing current vendors to quickly find a solution, while setting a new packaging benchmark that may ripple throughout the e-commerce industry.

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A holistic approach to unit load containment

A holistic approach to unit load containment

Veritiv Corporation | April 12, 2019

Finding new ways to reduce BD&L and increase efficiency
As load containment failures lead to higher breakage, damage and loss (BD&L) levels, the initial response is often to “wrap it a few more times.” That increases material costs and labor inefficiencies, and even creates extra waste for downstream supply chain partners. Often overlooked, the construction of your primary packaging, pallet layout and warehouse environment all play a role in the overall structural integrity of unitized loads

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Bubble Wrap®… outside of the box?

Bubble Wrap®… outside of the box?

Veritiv Packaging | April 12, 2019

Bubble Wrap® is an incredible packaging product—versatile and protective, it’s perfect for blocking and bracing, interleaving or as a low-cost void fill.
But when you take it out of the box, it’s just as magical. Who doesn’t love popping those bubbles? Looking beyond entertainment and stress relief, Bubble Wrap® has some surprising real-world uses.

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IS IT TIME FOR A  PACKAGING EQUIPMENT UPGRADE?

IS IT TIME FOR A PACKAGING EQUIPMENT UPGRADE?

Veritiv Corporation | September 28, 2018

The packaging equipment you choose can make or break your packaging – and even your product. So how do you know when it’s time for an upgrade?
“There are key signs that indicate it is time to evaluate the situation,” says Julius Little, Director, Equipment and Load Containment Solutions with Veritiv.
1) Your packaging equipment is antiquated and challenging to maintain, and may even pose a safety risk.
2) Your business is rapidly growing, and your equipment simply can’t keep up with demand or production needs.

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The future of food packaging is retail-ready

Veritiv Corporation | September 14, 2018

Retailers may be the driving force behind retail-ready packaging (RRP), but brand owners and manufacturers are uncovering ways to boost sales and brand recognition through product packaging designed to be quickly stocked and attract consumers.

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Aerospace material innovations take flight

Aerospace material innovations take flight

Veritiv Corporation | August 17, 2018

How composite materials are driving the need for new manufacturing and packaging solutions.
In aerospace, one material innovation can save money, reduce waste and even help improve safety. However, it also creates new manufacturing and packaging considerations. Case in point: carbon fiber-reinforced plastic (CFRP). 

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