Avoid the spam folder

Avoid the spam folder

Veritiv Print and Paper | June 29, 2021

A mix and match play of both print and digital is likely your go-to approach for marketing your business. But as of late—due to the pandemic and economic lockdown—digital has taken the lead. Flooding inboxes, increasing “Unread” counts and causing a lot of e-waste.

The good news
All of this digital noise presents a unique opportunity for print and traditional media to claim back its lawful marketing space. And when we say space, we mean mailbox space. Tangible communication! Envelopes and direct mail that can be physically opened and held by your customer.

This much-needed break from the computer, tablet or phone screen is a breath of fresh air for your customer—shining a bright light on your business and shading your email-obsessed competition.

Ponder these print facts.

  • Print is credible. Almost nine out of ten people (87%) turn to traditional media as a source of Covid-19 information, with those turning to social media decreasing from half (49%) at the start of the lockdown to 37%.
  • Print is interactive. The average piece of direct mail was interacted with 4.58 times— a record high since Q2 2017. The tangibility compels your customers to take action.
  • Print is sustainable. Approximately 46 million tons of paper and paperboard were recycled in 2018 for a recycling rate of 68.2 percent. In contrast, 53.6 million tons of e-waste was thrown away in 2019. Of that amount, just 17% was recycled.


Our private brand family: Seville
Seville envelopes are manufactured for quality and dependability when it comes to delivering your most important documents. Available in most common commercial, catalog and booklet sizes, our portfolio includes diagonal, side seam, windows and security tints. Custom size options are also available, so you get the exact envelope you need.

Veritiv understands the connection and response that a quality envelope can carry, and we pass that experience and expertise on to you.

FREE ENVELOPE SAMPLE SET! Request your free set of printed Seville Envelopes.

BONUS OFFER! We’ll include a set of beautifully printed Starbrite® greeting cards that fit right in.