Did you know 66% of consumers believe the packaging of their shipment shows how much the retailer cares about them and their order? “The unboxing video trend shows that today’s consumers value experiences as much as the product, making the unboxing experience more important than ever,” says Jim Ollmann, Director, Packaging Design and Engineering Solutions with Veritiv. “Visually appealing, protective, and easy-to-open packaging helps strengthen customer loyalty.”
Enhance the unboxing experience
Did you know that 95% of second graders believe they’re creative, yet only 5% of high school grads believe the same?* As kids, school and homework force us to use logic and facts, so our brainpower lingers longer in reality. But by adulthood, we’ve acquired the fear of being wrong and know its negative consequences so we tend to use our memory and inhibition skills, not our imagination, to problem solve. These perfection tendencies can lead us away from fresh, creative thinking.
It's the great shipping debate: boxes vs. mailers!The right packaging for your product can do wonders for your business, so it’s important to get it right. Not only does it protect your product while in transit, it ensures that the product arrives in one piece—creating a positive brand experience for your customer and increasing the likelihood that they’ll choose you the next time they purchase. So how do you know if a box or a mailer is best for your product? A smart place to start is to consider the advantages of each product.
The case for boxes:
Lightweighting packaging strategies are gaining attention from innovative companies as they look for new ways to manage material cost, improve operational efficiency, and meet new sustainability targets. Lightweighting also can improve the unboxing experience for the customer or increase efficiency in assembling, palletizing, shipping, and warehousing of products. But what is it?
There are certain real-life scenarios where regular paper simply doesn’t cut it. Sometimes you need your paper to withstand frequent handling, rips, tears, stains and even harsh environmental conditions. Think restaurant menus, ID cards, POP displays, shopping bags, window signage and more.
While lamination is the traditional go-to for these above-and-beyond, luxury paper needs, it can fall on the costly side of things. Not only do you need special lamination equipment, but additional labor and production to make it all happen.
Hand sanitizer is a seemingly simple product that’s easy to use. Just pour a small amount into the palm of your hand, quickly rub together and then you’re germ free, right? Not exactly. Believe it or not, there’s actually a right and wrong way to use this liquid germ fighter.
A brand manager may consider redesigning their packaging for many reasons: to improve protection, brand perception, speed of assembly, cost containment, revenue, and customer experience. When one leading food company was evaluating the decision, it was all about sales.
Brands often face new packaging challenges during each stage of the product lifecycle. Whenever a brand manager sees key product metrics plateau or decline, it’s important to consider whether a package redesign would help reignite consumer interest.
Just because you’re at work, doesn’t mean you have to skip out on Earth Day celebrations. You can rideshare with coworkers to and from, organize a group activity to plant seeds, or take the stairs instead of the elevator. But if you’re looking for a longer-lasting, more meaningful way to celebrate at your facility, start by incorporating sustainable commercial and janitorial cleaning products into your cleaning program.
When selecting eco-friendly commercial cleaning products, here are some key attributes to look for:
Time is a precious commodity, and many consumers don’t have a lot of it to make a well-thought out decision about a product. Did you know that most in-store purchase decisions are made at the point of sale? This is where the power of the product label comes into play. Many consumers judge a product solely by its label—choosing the brightest or most familiar, and then quickly move on to the next item on their to-do list.
WHY PRINT IS STILL POWERFUL
The world may seem like it revolves around the digital landscape, but make no mistake—print is not only surviving, it is thriving. As the initial explosion of digital dwindles, many are seeking a safe haven in print again. Here are five reasons why: