The company’s previous bag and film supplier had recently entered into an agreement with its largest competitor to supply them with a 33% compostable, renewable product. To rise to the challenge, the company’s new packaging also had to be at least 33% compostable and machinable (so that labor costs wouldn’t increase).
After several different film and print combinations, Veritiv provided the company with a nine-color process print bag made from 100% natural starch products. The inks used to print the bag were all soy-based. Automatic sealing equipment was also provided for the bags.
Without any increases in warehouse or delivery costs, the new design helped the company grow its current customer base, as well as attract new customers. It was a sustainable, stand-up design with superior graphics and automatic sealing. Financial benefits included a reduction in labor costs by $500K, and an increase in gross profits by $80K.
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