Sheila G’s Brownie Brittle:
A sweet packaging solution

A sweet packaging solution

THE CHAllenge

Fresh off their debut in grocery stores and retailers nationwide, fast-growing snack brand Sheila G’s™ was given an exciting opportunity: co-brand their famous Brownie Brittle™ with a popular movie. This promotion would help them reach more people than ever, but it also presented new packaging challenges. So Sheila G’s turned to Veritiv™ to help develop an effective solution for a potentially once-in-a-lifetime opportunity.


The task was to design a retail folding carton and corrugated display that would promote both the brand and movie. Sheila G’s had several carton and display designs in their arsenal for their four flavors of Brownie Brittle—Chocolate Chip, Mint Chocolate Chip, Salted Caramel, and Toffee Crunch—but the retailers for this promotion provided stringent guidelines to follow. The Veritiv Packaging team worked closely with Sheila G’s to create a smart, aesthetically pleasing design.


The collaboration yielded an unexpected two-fold solution. Not only did Veritiv create a corrugated display to fit 30 folding cartons of Brownie Brittle—the display also functioned as a shipper, eliminating the need for an extra corrugated box. Veritiv helped Sheila G’s represent their brand well, meet the retailer’s stringent requirements, reduced costs, and boosted sustainability.

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